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Our mission is to make a difference in the world

through you and through fashion. 

ASbyDF, an advanced contemporary fashion brand, is debuting groundbreaking innovation in sustainability for the world of fashion with its Recycled Leather Collection. Focused on leather within every category, this new technology was pioneered by AS by DF to reduce the brand’s carbon footprint. 


The collection launches in partnership with No More Plastic to help eliminate plastic pollution. Ten percent of every garment sold within the Recycled Leather Collection will be donated to the foundation.

Each piece has been made with one purpose in mind to reduce our carbon footprint using 90% less water than a traditional leather garment. 

“You don’t have to be a perfect environmentalist to make a difference.
Every small change we make has the power
to change the world and to rebuild our future
in a more sustainable way.”

Denise Focil, Founder and Designer of AS by DF. 



The Recycled Leather Collection ASbyDF x No More Plastic uses leather scraps (which would otherwise be waste) and modern technology to create supple, luscious leather for our beautifully crafter garments. 

“Fashion is one of the most creative and influential industries,

it has a real role to play in changing our habits and rethinking our consumption.

It’s not a matter of choice –

we have no more time to waste,

we all need to act now.

Let’s connect and inspire positive change.

Our generation is the last one

to be able to do it.

Being sustainable is not compromising

you can be fashionable

and respectful of the future of the planet.

It is not incompatible."

Rosalie Mann, Founder of No More Plastic.



When we are buying clothes we are making choices about the future together. 

We can rethink the future of fashion. 

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